Our founders' story: Experience Travel Group HD

The idea for the Experience Travel Group began to form back in 2004. Co-founders, Sam Clark and Tom Armstrong were both working within the travel industry at the time, Sam for a regular travel company and Tom was a travel guide. Both were a little disenchanted by the traditional packages on offer, feeling they were lacklustre, failed to get under the skin of a place and certainly missed that magical element of discovery. They were also frustrated the industry wasn’t doing some countries justice, particularly diverse and beautiful Sri Lanka - a country both had visited and fallen in love with. They knew they could do better and took some bold action, quitting their jobs and moving there with very little money and a dream: to start a specialist travel company that enabled travellers to craft a wonderful, in-depth experience. Since then the company has grown to feature Malaysia, Borneo, Myanmar (Burma), the 17,000 islands of Indonesia and, most recently, parts of India. www.experiencetravelgroup.com