Valentino 2019 Chinese Valentine's Day 唐嫣 Tiffany Tang HD

“IN YOUR EYES, I CAN SEE AN ETERNITY” A beautiful concept and collection thematic provided by Valentino HQ yet hard to differentiate, as many brands would communicate about eternal love for CVD. “YOU ARE A WONDERFUL RISK, I WILL TAKE YOU” We adapted the global tagline locally by encouraging young millennials to take risks for love, and not be afraid of making mistakes. We created 77 mystery blind boxes, and customers had to take the risk of purchasing them to know what they contained. We produced a Teaser video with brand ambassador Zhang Yixin and worked with KOLs to share “love is a risk” philosophy. #KOLmarketing #digitalmarketing #campaign