Official SilberPfeil / G-Star Fashion Show HD

Welcome to the SilberPfeil Energy Drink brand launch party at G-Star RAW. Featuring fashion, celebrities and fun! SilberPfeil Energy Drink launches in the Czech Republic. Invented for Mercedes DTM AMG fans in Germany, we now welcome SilberPFeil to the Czech Republic. SilberPfeil Energy Drink is the world’s most premium energy drink: only for the young and beautiful. As you know every Mercedes DTM AMG race car is also well defined fashion statement. A statement of culture, of refined beauty. The reason we drive isn’t to get somewhere, it’s the elegance of the trip. The absolute joy of controlling the world through well rounded corners and jet black power. SilberPfeil Energy Drink is here to celebrate the extension of that feeling – a silver arrow for those who know. For those who choose only the finest things in life. And for those that want only the best the world has to offer. SilberPFeil. SilberPfeil is actually a German expression for Silver Arrow, and has been internationally used as a "nickname" for Mercedes cars for more than 80years. That is why SilberPfeil Energy Drink is the main sponsor of the Mercedes-AMG DTM racing team. According to Mercedes “A fresh burst of energy for the Mercedes-AMG DTM Team as it embarks on a new campaign: SILBERPFEIL-1934 Energy Handels GmbH & Co KG, which manufactures the new SILBERPFEIL energy drink, has become a main sponsor for the Mercedes-AMG DTM Team. Hans-Georg Eckschlager, Managing Partner, SILBERPFEIL: “Of course, the SILBERPFEIL brand name inevitably evokes associations with the successful racing history of Mercedes-Benz. Consequently, it was a logical step for us to join forces with the marque.” (*source: https://www.mercedes-benz.com/en/merc...) As the main sponsor of the Mercedes-AMG DTM Team, SilberPfeil felt that hosting a fashion show & release party was the best way to introduce SilberPfeil to the Czech Republic. On Tuesday, September 6th SilberPfeil partnered with G-Star Raw in order to provide our fashion forward consumers with the first chance to experience this stylish new brand. It was a fantastic night for all of the top Czech & Slovak personalities and everyone was there. The event began at 20:00 with Leos Mares as announcer. Mr. Mares introduced and explained what SilberPfeil is and the guests loved it. This red carpet event also featured DJ. Brian playing to a packed G-Star Store with hundreds of people inside the shop and the Cerna Ruze mall while huge lines waited outside to get in. At 21:00 New Element had their first live performance followed by a G-Star RAW/SilberPfeil fashion show. The fashion show featured top models from around the Czech Republic such as Natalie Stejskalova (miss supertalent world 2016). They were dressed in a combination of G-Star clothing and SilberPfeil accessories such as handmade jewelry from RUBARI (@Rubari.net) and hats by SilberPfeil. At 21:30 we had our second performance by New Element and then the second catwalk show. Official partners like