Boing Boing: The Making of a Media Empire

BoingBoing.net is one of the most popular blogs in the world, routinely attracting 2 million unique users a month. Despite that popularity, co-founder Mark Frauenfelder has also found time to launch Make Magazine and Boing Boing TV and write a book called "Rule the Web." Here, Frauenfelder talks about his various ventures, what he gets out of each, and how he has time to keep them all humming.