DUREX LOVEVILLE 2014 Campaign HD

Bucharest, Cluj-Napoca, Iasi, Constanta, Timisoara, Atena, Nicosia, Belgrad, Heraklion, Larissa, Patras, Salonic or Sofia? In which city are people having more sex? Between April and July 2014, this was the challenge that Durex launched. And we admit it: to find out the answer we had to let our imagination run wild! This is how “Loveville 2014” was born. A competition between 13 cities from 5 countries, whose citizens were stimulated on the most appropriate communication channel, Facebook, to make love, not war. Loveville 2014” proved us one more time that love conquers all – almost 10.000 users found their match and kept in touch by using the chat section. With 200.000 unique visitors from all the 5 countries that entered the app, the Facebook page of Durex Romania increased with more than 70.000 fans, registering almost 60.000 interactions until now.