Royal Tru-Orange "Ilabas Ang Kulit" 2009

The last TV commercial I ever did at McCann for Royal Tru-Orange and I didnt even get to finish it all the way. Boo. Some trivia: (1) The name of the sari-sari store at the beginning Ron-Rons Store is a subtle little inside joke by the Agency in inserting the name of a charming little character who we loved from other previous boards, but whose story we just couldnt tie up neatly. Its our tongue-in-cheek anticipation of Client possibly requesting us to *sigh* marry the boards. Thank God they liked this board enough not to ask for that (2) Agency initially wanted Christophe, the tall, goofy-looking dude to play the lead. He exudes so much natural physical humor. The eventual lead wasnt even part of the original casting shortlist Daniel, our intended lead, came down with a sudden high fever on the morning of the shoot, and everyone had to scramble to find a suitable replacement in a couple hours time. (3) Everything was shot on location in Paranaque, and Tina Barons house makes a tiny tiny little cameo in the end sequence the cat-eyes on the road where you see the barkada biking off are unique to their house alone. (4) Christian, the lead, is a very crude biker in real life. Which kind of makes his punchline all the more appropriate. (5) We all believe that Angelica, the female barkada member, will grow up to be the spitting image of Judy Ann Santos in 5 years time. (6) Original ending had them biking off after a truck with the Royal Tru-Grape design plastered on it but Direk Jolly Feliciano wanted to use the sequence to show an elevation of kulit in the barkada, hence the mischief that happens at the end. (7) The music that plays throughout was inspired by a Sony Ericsson ringtone that we plucked out of thin air for the pre-testing material at 1 in the morning. (8) No bike took 27 takes to get right. Its harder than it looks! Direk himself operated the camera for this sequence. (9) We were terrified by the weather forecast, since this was a location shoot that needed lots of long and wide shots Yahoo and AccuWeather both predicted thunderstorms for the two days. Thankfully the sun held out until AFTER we wrapped! (10) The original storyboard did not have any girls in it - just a barkada of four boys strutting their stuff. The decision to insert a girl came about two weeks before production, when Client decided they wanted to make sure the material would appeal across both genders. ===== CREDITS: Director: Jolly Feliciano Producer: Cris Dy-Liacco, Alec Humphries Creatives: Dadi Santos, Bong Legaspi, Paolo Gardon, Jon Galvez, Gabby Alcazaren Accounts: Berns Chincuanco, Cha Golpeo, Mark De Joya, Celine Lopez, Lianne Salcedo Strategic Planning: Gen Cruz, Ez Abero Casting: Owen Mariano