Apple - Think Different

vk.com 08.06.2014

"Think Different" ("Думай иначе") — рекламный слоган компании Apple Inc., созданный в 1997 году в лос-анджелесском офисе рекламного агентства TBWAChiatDay. Использовался в рекламе продукции Apple. Слоган обыгрывал известный девиз IBM "Think" (Думай), придуманный Томасом Уотсоном для IBM, прямого конкурента Apple на рынке ПК. Лозунг служил, чтобы более явно оспорить потребителей, которые предпочитали IBM-совместимые ПК продукции Apple...

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