AWS re:Invent 2021 - Under the hood at Amazon Ads HD

In this session for technology executives and engineering leaders, get an exclusive look at how Amazon Ads uses AWS for campaign management, ad serving, ad events, and ad selection. Learn how Amazon Ads uses Amazon ElastiCache to perform 30 million key lookups per second with 500 million distributed keys and how they scale Amazon DynamoDB to prepare for massive traffic spikes on Prime Day. This session shares advanced ML and analytics use cases and provides an overview of how to use AWS for real-time personalization with streaming data. Learn from reference architectures, technical best practices, and lessons learned from serving hundreds of millions of ads per second. Learn more about re:Invent 2021 at https://bit.ly/3IvOLtK Subscribe: More AWS videos http://bit.ly/2O3zS75 More AWS events videos http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWS #AmazonWebServices #CloudComputing