UX Design Success: The Science Behind What Your Customers Are Really Thinking HD

New York Technology Council - UX Design Success:The Science Behind What Your Customers Are Really Thinking - at New York Institute of Technology, June 6, 2012, KEYNOTE 1 (5:18) Bill Albert: How Quick Are We to Judge? A Case Study of Trust and Web Site Design In this presentation Bill shared results from a recent study in which he examined how trust may be formed after only brief presentations of 50 popular financial and healthcare websites. http://www.slideshare.net/NYTechCouncil/how-quick-are-we-to-judge-a-case-study-of-trust-and-web-site-design KEYNOTE 2 (51:20) Marc Resnick: How Motivated Reasoning Impacts User Experience This presentation shared the results of a decade of research in cognitive and behavioral neuroscience that finally can explain what customers are really thinking and help us to design the most effective user experiences MODERATOR: Charles L Mauro, CHFP, President of MauroNewMedia http://www.mauronewmedia.com/ https://www.nytech.org/events/ux-design-success PUNKCAST#2064 Webcast support: NYI http://nyi.net