Impactful research methods to supercharge your app or game (Innovation track - Playtime EMEA 2017) HD

Creating a user centered, high quality app sounds easy but it can be difficult. Harnessing the latest research methods from the Google Play team, we share methods & experiences that can have immediate impact on the quality and experience of your app or game. Speaker: Ross McLachlan - UX Researcher, Google Play Watch the rest of the sessions: https://goo.gl/oXBUUd Subscribe to the Android Developers channel here: https://goo.gl/vLYDU