ReactNYC - Building Dynamic Ads with React Native - Eric Silverberg HD

Native in-app advertising has historically centered around WebViews, which struggle with inconsistent layouts, slow rendering, and limited access to device capabilities. See how SCRUFF has built a pipeline to deliver full-screen native advertising using single-page React Native bundles. CONTENTS 0:05 - Intro 0:31 - The classic problem with mobile ads. UIWebView 3:00 - The current state of the art 3:50 - Hard wired layout 5:09 - The future. React Native for in-app ads 7:17 - React Native workflow 9:03 - Gotcha #1: Versioning 10:12 - Gotcha #2: Exceptions 11:30 - Gotcha #3: Native communication 12:14 - The next big mobile ad business? 14:54 - Questions RESOURCES