TENCEL(R) Celebrates 25 Years in Denim HD

In 1992, a new fiber was launched with attributes that we take for granted today, but at the time were way ahead of their time. Sustainably managed raw materials processed through a closed loop production system meant that TENCEL® lyocell, was truly a fiber born in nature. Today we know and love TENCEL® fabrics for their softness, comfort and commitment to the environment. To commemorate our history in denim we have compiled a video featuring the people who have impacted our journey. Watch and enjoy!