The Best Branded Content in the World 2016 HD

D&AD Pencil Winning Branded Film Content & Entertainment 2016. We spoke to members of our Branded Film Content & Entertainment Juries to find out what they looked for when choosing the best examples of branded content in 2016. Overall, the award winning branded content that stood out was nothing short of brilliant, but what makes brilliant branded content? What does it take to get noticed by the judges and how do you win a Pencil? All these questions and more are answered by our panel, who are: Claire Donald, Head of Operations, Google Creative Lab Jimmy Smith, Chairman & CEO/CCO, Amusement Park Entertainment Khai Meng Tham, Co-Chairman & Worldwide CCO, Ogilvy & Mather Stephanie Oakley, Director of Film Production, 72andSunny Work shown in order: Hello Play - http://ow.ly/bK913029M9M Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: Blink Productions Client:Hello play! Compton - http://ow.ly/2kY73029MdJ Award: Yellow Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: TBWA Chiat Day Client: The GRAMMYs Our Greatest Adventure - http://ow.ly/G7iR3029Mni Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: RSA Films Los Angeles Client: 20th Century Fox The Story of Ivine and Pillow - http://ow.ly/7fnH3029MrJ Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: 180LA Client: UNICEF CHAMKI: The Girl From The Future - http://ow.ly/7JEX3029MyF Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: Lowe/SSP3 Client: UNILEVER GLOBAL Never Alone - http://ow.ly/IrdJ3029MFv Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: AMV BBDO Client: Diageo High School Girl? - http://ow.ly/hfkP3029MKy Award:Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: WATTS OF TOKYO INC. Client: Shiseido Kaleidoscope - Red Bull - http://ow.ly/SVeP3029MOk Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016 Agency: RSA Films Client: Red Bull Media House The Power of Privacy - http://ow.ly/2XAp3029MSv Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 6-15 mins / 2016 Agency: The Guardian Client: Silent Circle Act of Love - http://ow.ly/mted3029N0b Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016 Agency: HAKUHODO Kettle Client: Sagami Rubber Industries Co., Ltd. Survival Billboard - http://ow.ly/tlQ43029N91 Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment