Understanding GDPR: Why should I care? HD

OVERWHELMED BY GDPR? WE GET IT. LET’S TALK IT OUT. If you have a business page on Facebook, you might’ve noticed several notifications all about GDPR (General Data Protection Regulation) on your page over the past few weeks. If you’re in the US like we are, you probably checked it out and then became a bit confused about what it really is. Then you might’ve started digging around about it and started to see how much there is to it (as well as how much confusion there is encircling it). Even though it’s a regulation being imposed by the European Union, it absolutely has global ramifications and will have a serious impact on American businesses. That’s for certain. GDPR goes into effect May 25th – just a few days away. And one thing we know is this: more than 60% of companies will miss this deadline (purely because they just won’t be able to manage to get GDPR-compliant in time due to the lack of talent, resources, time, etc.) and only 7% of companies are GDPR-compliant right now according to a report compiled by Crowd Research Partners. Among some of the bigger things companies will have to do: appoint a DPO (Data Protection Officer) with specific qualifications, hold and document trainings for their employees on GDPR-compliance for their organization, do a thorough assessment of their current data as well as third party providers who may help process people’s personal data, create a response plan to be able to quickly provide proper and accurate information within 72 hours (weekends, holidays, etc. included) of a data breach – among other things. The consequence for non-compliance? Could be fines up to a cool €20M (or 4% of your global revenue – whichever is higher). GOT YOUR ATTENTION YET? Below we hit some of the biggest highlights for you to consider – like: 1. What is GDPR? 2. How exactly is personal data defined? 3. Why has it come about seemingly all of a sudden? 4. Where is it? 5. Who and what does it effect? 6. What does it change about the way we do business? 7. When does it take effect? 8. Why should I care and what should I do? We also included some GDPR / Marketing-related acronyms and terms that you’ll need to know. This is not an all-encompassing list and we’ll have to come back with more info, perhaps even an expert to talk with us on the subject, etc, but this is enough to get you started. You can also check out our video below as well which gives a little bit more info / illustrations / ways to think about this new regulation from the EU. Finally, here’s the full guide to GDPR by the ICO (Information Commissioner’s Office). It’s about 88 pages and a cool 50,000 words. Not to worry – here’s the high level to get you started: OUR GDPR BLOG POST: https://theadsagency.co/2018/05/16/overwhelmed-by-gdpr-we-get-it-lets-talk-it-out/ OUR GDPR PODCAST: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 OTHER VIDEOS TO CHECK OUT: The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch