The Art & Craft of Storytelling HD

Speaker: Rehan Khan Event Details: Rhetoric is an effective means of persuasion. Storytelling is a more powerful one. Told well, a story links an idea with an emotion, leaving an image that is memorable. Prof. Rehan Khan will deliver an interactive master class on the design decisions a writer makes about the elements in a story. Specifically what choices the writer makes regarding the setting, level of conflict, theme, character and plot. All of which, when done successfully, arouse an emotional response in the reader. These techniques can be used in the creative writing process as well as in the business world, where too often executives try and galvanise their employees through bland facts alone and fail to connect with their emotions. The art and craft of storytelling - whether oral or written - is as old as human civilization and every society has told stories to set values and shape narratives. This is especially relevant today as a multitude of stories are being told. Which story would you like to tell?