ConAgra Foods Child Hunger Ends Here Campaign HD

G7 devised a plan to incent action by creating an emotion-evoking anthem for the campaign with rising country music star, Hunter Hayes and other prolific songwriters that resulted in the song, “Here’s Hope.” The tracks served as the consumer reward for code redemption. - Aligned with music artists who had a passion for the cause and in Jewel’s case, a personal connection - Commissioned a song which was then recorded by Jewel, Jay Sean and Owl City, representing 3 new interpretations of the same song in their corresponding genres - Created a megaphone moment with a live performance of “Here’s Hope” on CBS’s 2012 Academy of Country Music Awards performed by Little Big Town with a children’s choir - Coordinated efforts with integrated partners, including advertising, consumer promotions, digital, public relations and social media, and shopper marketing Campaign PR and social media efforts resulted in millions of earned media impressions and social conversations. ConAgra Foods share of voice was higher than that of similar, competitive programs about hunger. The ACM Awards show drew 12.5million viewers and a Nielsen rating of 7.8 (up 3% versus year ago). ABOUT G7 ENTERTAINMENT MARKETING G7 is more than an entertainment marketing agency. We’re die-hard music lovers who live and breathe the fan experience. We use that unique insight to craft one-of-a-kind solutions for our clients; solutions that blend strategy and emotion to move hearts, minds and business. Visit us at http://g7marketing.com/