5 Star TASMAC 1st time in Chennai - Door Delivery soon - Red Pix HD

18.10.2013
5 Star TASMAC 1st time in Chennai - Door Delivery soon - Red Pix The State marketing corporation (Tasmac) has opened its first premium alcoholic beverages outlet inside a shopping mall in the city. Located inside Alsa Mall shopping complex on Montieth Road, Egmore, the store opened two weeks ago and stocks various local and international brands, most of them priced between Rs. 350 and Rs. 6,500. There is just one brand available for as little as Rs. 160. Tasmac proposes to take the initiative to other malls in the city and also set up similar outlets in Anna Nagar, Adyar, T. Nagar and other prime areas. A Tasmac official said the idea to set up premium outlets in the city was formulated last year. "We approached owners of various malls in Chennai with the idea but were not welcomed as a Tasmac outlet inside a shopping mall is considered taboo. After lot of persuasion, the owners of Alsa Mall agreed but with certain conditions regarding the interiors," said a senior official. Unlike the regular stores, the premium outlet has no bar attached. The shop is under CCTV-camera coverage and has computerised billing with provision for payment by credit card. "The premier outlet is a welcome move. Usually, I have to get my male friends to buy me liquor as Tasmac outlets are not women-friendly. Now, I can easily walk in, pick up the brands of my choice and pay with my credit card, just like in a supermarket," said a woman executive who works in an international finance firm.

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