The New GGN Label – Unveiling Event HD

“Making certified, responsible farming visible” is our mission. GLOBALG.A.P.’s consumer label is bursting onto the fruit and vegetables scene – with a new cross-category logo! Following the success of the GGN label for certified aquaculture, the GGN label for certified floriculture was introduced in 2017. In 2021, the GGN label will expand to include agriculture (the Fruit and Vegetables sub-scope). With a level-up as big as this on the horizon, the time has come to unite the branding and provide one logo for all scopes. The new and improved portal for combined scopes will feature a consumer-friendly front end and an efficient management system on the back end for GGN label licensees. You are a producer, supplier, or retailer? You wish to source from certified, responsible production? Then sign up to our virtual unveiling event to find out directly from GLOBALG.A.P. experts how the GGN label can help boost your business. Find out all you need to know about the new GGN label with: Kristian Moeller (Managing Director GLOBALG.A.P.) Federica Berardo (Director Marketing Operations GLOBALG.A.P.) Content: 0:08 Introduction with Dr. Kristian Moeller 4:22 GGN label history 6:36 Why is the GGN label relevant to consumers? – with Federica Berardo 10:06 The new GGN label is unveiled – with Dr. Kristian Moeller 12:59 Communication assets of the new GGN label – with Federica Berardo 16:10 The new consumer portal ggn.org 18:05 GGN label requirements – with Federica Berardo 19:18 The GGN label team 20:08 Sonae is first retailer to adopt GGN label for Fruit and Vegetables – with Dr. Kristian Moeller and Ondina Afonso 27:23 The GGN label give away package 28:19 Event closing