Sex Sells: Wrangler Stranglers aka "The Hose Down (Under) Ad"

For a full "in-depth appraisal" of this commercial check out the adpathology blog wp.me This is a highly sexualised Jeans TVC (TV Commercial) made for the Australian Market. The creative message was somewhat surprisingly conceived by a predominantly male team led by Pop culturist and Film Director Simon Bookallil at © Brilliant films: for © Spin Communications (SYD) and the © client Wrangler® . This is probably one of the most overtly sexual commercials I have experienced, and not just because of "the lift"; but because it works on many levels combining expectation and anticipation and unifies it within Dopamine fueled excitement. The TVC sets out to challenge archetypes, convention and shake things up and in many ways it succeeds. The simple fact in Australia - a comparatively macho culture- they have objectified a male body, which is enough to engage with one of their big taboos.