Tower Update #39 - Bonding as a Branding Strategy HD

Tower Update #39 - Bonding as a Branding Strategy How do you advertise if you’re not Apple, Amazon, or Tesla? Lot’s of advertising advice centers around the “purple cow”, Unique Selling Propositions, or “just creating something amazing” school of thought. All of that can be summed up as “If you just offer something so mind-bindingly cool, awesome, unique, or great, then you won’t have to do much advertising and the ads you do run will basically write themselves.” It’s a great strategy if you are, in fact, offering a ground breaking new product or technology. Let’s face it: 99% of what you buy, both in products and services, doesn’t fit that category. So how do you craft an indelible, iconic brand in that situation? Bonding. When people bond with your company over shared values and an admiration for your character and honesty, their decision process fundamentally changes. We will teach you those techniques. See you soon. Bonding as a Branding Strategy – August 29-30 -VC Daniel Whittington