Drew Greer’s Nikes With Wu-Tang & Jay-Z Changed the Sneaker Industry | The Complex Sneakers Podcast HD

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, the three co-hosts talk to Drew Greer, a sneaker industry veteran who started at Nike back in 1994 and helped pioneer its strategy around limited edition and retro footwear. Greer’s long resume includes important shoes like the Wu Tang x Nike Dunk High and the Roc-a-Fella x Nike Air Force 1, which were integral in helping Nike explicitly cross over into hip-hop culture. Greer breaks down his decades in the game and how he changed the industry. Also, Welty finally gets his Diamond Dunks, Joe checks in from Miami, and Brendan talks ice cream tactics. Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now! https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-white Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex Check out more of Complex here: https://www.twitch.tv/complex http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex http://instagram.com/complex https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.