The Billion Point Giveaway - Velocity HD

Let’s face it, we’ve all been that guy or girl who made a typo and caused a bit of chaos. And for Tim, the Velocity intern, that moment was in the early hours of Monday morning (May 1st), when he accidentally sent an email offering over 3.5 million members a share of one billion Velocity Points instead of the originally ‘signed off’ million. By midday, Velocity had admitted their mistake with a follow up email - and an agreement to honour the extra 999 million Points. This marked the launch of a highly targeted integrated campaign that consists of film, print, social, digital, an airport members lounge takeover, inflight announcements on Virgin Australia flights and the search for a new intern who is ‘good with numbers’ on LinkedIn. Playing out like a month-long mini-series, the films document the impact of giving away that many Points and offer a behind the scenes look at the inner workings of Velocity’s HQ. https://go.velocityfrequentflyer.com