Intro to Typography—Swiss Typography (aka the International Typographic Style) HD

MVA Studio founder and MCAD adjunct faculty Joshua Hardisty shows the development and ideology of Swiss Typography and its evolution into the International Typographic Style with examples of work by Jan Tschichold, Max Bill, Emil Ruder, Josef Müller-Brockmann, Armin Hoffmann, Rosemarie Tissie, Wim Crouwel, and Massimo Vignelli (amongst others). Talk recorded in Joshua’s Typography Studio class at MCAD, Spring 2015. Follow Joshua: http://twitter.com/mvajoshua http://instagram.com/mvajoshua For more information about his teaching or design: http://the-mva.com