Basic Typography and Layout Design Tips in Adobe Illustrator HD

This brief video is packed with design tips to improve your layout and text readability. 0:48 Body copy font size 1:09 Space after paragraph 1:25 Line height / leading (1.3-1.5 of font size) 1:55 Optical kerning (space between letters) 2:15 Page margins - breathing room 2:30 Alignment/centering 2:38 Line length (column width) 2:48 Create columns 3:09 Paragraph justification 3:30 Fix orphans & widows 4:00 Headline (scale larger for hierarchy) 4:33 Subheading 6:40 Drop cap 8:10 Text wrap on letter/object 10:24 Text wrap on image and caption 11:45 Don’t stretch type; scale proportionately 12:16 Use a limited number of fonts - too many can be chaotic 13:06 Single space between sentences 13:56 Using scripts as headlines - don’t use all caps 14:50 Change type case - e.g. UPPERCASE, Title Case…