The Sunday Talk – Marketing Experiments HD

I love going to central London. The crowd is amazing. But have you noticed that no one bumps into anyone else? We are actually quite good at figuring our own path. We are actually quite good at being unique. If you are a one man band stop following them. The world doesn’t need another Casey Neistat or Mark Zuckerberg. The world needs another you. If you are a big business – your customers are unique. So why isn’t your web presence unique as well? Stop comparing yourself to everybody else and go out there and show your customers that your product is not just the best or the better one but the only one for them. The goal for this week. Start experimenting with your digital marketing so you can differentiate yourself from the crowd. Happy Monday everybody. Today I am meeting Mark Preston – top SEO from Lancashire. There are so many people out there with so much SEO knowledge but there are no so many people out there who can actually teach SEO. Instead of giving you bullshit SEO theories Mark Preston will come to your company, he will analyse your website with your Digital Marketing team so the moment the training is finished your company will be set for success. Guys, I’ve finally managed to meet Mark Preston top SEO from North England. Mark: Hello people. A real pleasure to meet this guy. Sometimes the stupid guy will come to you and say ‘Work smarter not harder’. Can you see the irony? Are you telling me that I am stupid or I don’t work hard enough? Yes, John. You have to consistently experiment with your page titles. My experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline. The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. Listen no – in that momentary gap, instead of taking time to derive value from your headline, the customers clicks away from your offer…and lands onto the offer of your competitors. Apparently, the mind can look after the body. The question is who’s gonna look after the mind? Arianne Donoghue: In my roles, the focus has often been on search, in general, trying to get the best from both worlds organic and paid. In my current role at icelolly.com, we run lots of tests to establish whether or not running the two channels together drives incremental value. Are there times that we should turn off brand or bit more on search generic terms while rankings may not be so good. What can we do to bring the best overall value for the business? In my client side roles, sorry, agency roles where I’ve been in client services I’ve been responsible for overall strategy which also included SEO. And that drove the conversation we gonna come to in a moment. I also love technology… Hi, guys. Let’s talk about HTTPS migrations and why we’ve decided here at Canon to migrate our websites to HTTPS. Marketing experiments ensure that your branding, SE