About Facebook Messenger Ads HD
These ads have been recently launched and this is what exactly innovation is about on Facebook. Let me share with you a quick update on Facebook messenger ads. So, if you are aware that there is a click to website ad which is already there and which you can create to advertise on Facebook instead of a click to website. When a customer or user clicks on that ad he goes to the messenger, and when the user goes to the messenger he/she either gets a predefined message which might be a bought message or he/she gets a particular option for a personalized message which have coupons that can have instructions with the shop address and hence forth. So this messenger ad is very unique but the way of creation is still the same. You create a website ad and instead of choosing the website link, you choose that you want the ad to go to the feedback messenger. While we are creating a messenger ad we still have the same text and same headlines and everything in the ad, and the additional benefit is just like in other ads we need to create an enticing ad and image which are so attractive and have a right call to action inside that and the user clicks on those Facebook messenger ads they will go directly in the messenger with a predefined message. This is the sample of how it exactly looks, now let me cover about the technical part. A very few technical points just to give you a brief. These Facebook messenger ads would again name an option of either bidding on impression on a reach basis or a bidding on a click to messenger ad basis depending on which country you are advertising in, depending upon which audience you are targeting the CPM and the click to messenger cost would be different. It has been seen with the analysis and analytics that these ads are definitely working for the people who give training, for people who are in mom and pop retail shop so they can give some coupons during some festive seasons and they can make you an appropriate user with this. I am sure these messenger ads would be useful for you as well as an advertiser and with the further enhancement, the messenger ads will keep you updated with what next is coming and how it will be used for you as an advertiser. Let’s catch up soon. Thank you!