ExploitShield vs 2012 Olympics Targeted Attacks

Trend Micro recently blogged about a targeted attack in the wild masquerading as information on the 2012 Olympics. http://blog.trendmicro.com/bogus-olympics-2012-email-warning-blindsides-users-with-malware/. The attacks exploits vulnerability CVE-2010-3333. Current antivirus detection as of the making of this video is a mere 2/42 engines (source: VirusTotal)