IPQuorum 2018. HUB «D». Branding. Image management

Key topics: Brand - role and perspectives of intellectual property. Legal protection of non-traditional brand elements (color, flavor, taste, sound elements, etc.). Marketing strategy in branding development. Merchandising. Reputation of a brand through ownership of intellectual activity results - Moderator: Tina Kandelaki, General Producer of "Match TV" Speakers: - Zaurbek Albegonov, Senior Advisor to the World Intellectual Property Organization Representative Office in the Russian Federation - Marina Yakovleva, Deputy Head of the Committee on Science, Education and Culture Secretariat of the Council of Federation, Executive Secretary of the Council on Intellectual Property Issues under the Council of Federation - Ilya Balakhnin, General Director of Paper Planes - Galina Kravchenko, Director of the Assortiment Department of Fashion Consulting Group, Head of the international trend bureau Fashion Snoops FCG Representative Office - Sergey Davydov, Vice-President of Wizart - Alexander Salov, VideoSfera Studio - Andrey Busargin, Brand Protection Director, Group-IB - Alexander Ivanov, Director of Agrofactory "Naturovo"