Welcome to The All Day Hustle: Project Rock | Under Armour Campaign HD

Project Rock is for the hardest workers in the room. People who break what they are to build what they’ll be. Because when we learn to love our breaking point, it brings more strength to what we build. #BuildTheBelief SUBSCRIBE!: http://bit.ly/28Okvch WATCH MORE OF THE ROCK: WHAT THE ROCK IS COOKING: https://youtube.com/playlist?list=PL2pyirxFMreM-CTbd55fqrrF2-44f81k-&playnext=1&index=2 THE ROCK REACTS: https://youtube.com/playlist?list=PL2pyirxFMreO2Kc9-Rx7V0mM_uPfHewic&playnext=1&index=2 THE ROCK Q&A: https://youtube.com/playlist?list=PL2pyirxFMreMv3IVdGE7RcObiwDNOFwV1&playnext=1&index=2 GREATEST HITS: https://youtube.com/playlist?list=PL2pyirxFMrePalF7_M_ufEthWlbD7cmpd&playnext=1&index=2 THE ROCK AROUND THE INTERNET Snapchat: http://bit.ly/2abN1W4 Twitter: http://bit.ly/29TZ0H0 Instagram: http://bit.ly/2aeCStt Facebook: http://bit.ly/2a6ppES Agency: Seven Bucks Creative Chief Marketing Officer - Chet Gulland Brand Lead - Katherine Gutierrez Creative Director - Dave Ramirez Art Director - Nicole Karalekas Executive Producer - Mea Cole Tefka Production Company: American Black Market Director / DP - Brian Michael Henderson Production Designer - Beth Pakradooni Stylist - Priscilla Polley Edited by Daniel St. Ours Producers - Trang Dam, Kim Foltyn, Alexandra Lubrano Color - Color Company, Company 3 New York Colorist - Sofie Borup Music, Sound Design, & Mix Company - Walker Creative Director - Peter Gannon Composer - Tyler Demorest Sr. Producer - Abbey Hendrix Engineer - Christopher Keys