WTF is the TV upfront? HD

or as instrumental as the upfront is to the TV advertising marketplace, it can be somewhat enigmatic. So the upfront refers to the cycle each year when TV networks present their upcoming lineups of shows and advertisers throw their wallets at them? Pretty much yeah, but also no. In this skit, Digiday senior media editor Tim Peterson breaks down the TV advertising upfront model. For more about the annual TV advertising upfront market, check out Digiday’s coverage here: https://digiday.com/future-of-tv/wtf-is-the-tv-upfront/ This video uses these images that were made available under the Creative Commons license: https://pixabay.com/photos/theater-curtain-stage-red-event-432045/ https://www.pexels.com/photo/people-at-theater-713149/ VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/