HT Brand Studio Live: Season 2 | Episode 11 – Leveraging content to win the market HD

Content marketing has always been about context and consumers. But the statement holds relevance today more than ever before. Indeed, with the rise of social media, it has become possible for brands to engage in conversations with consumers in real time. It has allowed brands to become an intrinsic part of every consumer’s life—in turn building brand loyalty. Today, content marketing is also about tailoring to the specific needs of your audience. Are enough brands invested in this journey? Are they experimenting enough? Is it true that with customers creating content, the equation has become more complex? Know more in Episode 11 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today. The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams. Sudhir Sitapati (Hindustan Unilever Limited), Rubeena Singh (iProspect), Rajesh Kumar Jindal (UiPath), Siddharth Banerjee (Facebook) and Tanvi Malik (FabAlley and Indya) are the five brand masters who feature in this edition. More on http://brandleadership.hindustantimes... Hosted in partnership with DMA Asia. Radio Partner: Fever FM Hindustan Times, owned by HT Media Ltd, is one of India’s largest publications that provides unbiased news, analysis and features on politics, sports, entertainment, lifestyle and more. Hindustan Times delivers the news across all social media platforms, on the web, and at your doorstep. Subscribe to our channel: http://read.ht/fLZ Follow us on Twitter: https://twitter.com/htTweets Like us on Facebook: https://www.facebook.com/hindustantimes iOS:- http://m.onelink.me/bcae8b2d Android:- http://m.onelink.me/986f584a Watch more videos at: http://www.hindustantimes.com/video hindustantimes.com © 2016