Paul Smith: "Sell with a Story" | Talks at Google HD

Bestselling author of Lead with a Story, Paul Smith, shares with us the ingredients to effective and persuasive storytelling, highlighting his new research found in his new book, Sell with a Story. Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, The Washington Post, PR News, and Success Magazine, among others. More information about Paul and his new book can be found at www.leadwithastory.com. Moderated by Marc de Schweinitz.