SCT [square circle triangle] - AOpen Stand, DSE, Las Vegas 2012, showcasing HTML retail solutions

Paul Wilson explains SCT [square circle triangle] are reinventing digital signage by using web based technology to provide interactive content creation services via a Cloud based CMS and HTML5, that is distributed across not just signage, but any web enabled device such as tablets or mobile. This includes on and offline management of content to devises such as Android and Apple devices. Content creation and distribution is 80% of the TCO [total cost of ownership] so, as opposed to traditional agency created content, customers can create and update marketing messages anywhere via the web in real time, with strong brand control and options for global or local messaging. There are some big benefits here; 1. Customers can share what they see and touch to their mobile and then distribute via social media 2. Sales people can use mobile devices as sales aids and push content from mobile to large screens 2. Real time analytics on customer movement [via sensors] and insights into products and selling techniques 3. Content can be reused on websites and other web services 4. Best case e-commerce in-store including wish lists, people also bought, ratings and any other web based information