Heineken | 12th Woman HD

One passion, one tournament and one subtle name change to a familiar football phrase that is being substituted by Heineken® BE THE 12TH WOMAN - A twist on the term usually associated with fans: the 12th Man. The 12th Woman is a positive, celebratory campaign – a movement – that encourages fans of all genders to show their passion for women’s football. While the profile of the women’s game has risen in recent years, the language and terminology surrounding it still lags behind. Phrases like ‘man on’, ‘man marking’ and of course, the 12th man continue to dominate. Heineken is hoping to help change this. So, this UEFA Women’s EURO 2022, we’re calling on YOU to join the 12th Woman squad and show your passion for Women’s football and your nation’s team. “I am the 12th Woman” T-shirt from Amazon. 100% of profits donated to the Women in Football. The 12th Woman is part of a wider campaign called ‘Passion Knows No Gender – Cheers To All Fans’ where Heineken® is challenging bias and promoting equality in football, on and off the pitch, across all male and female UEFA competitions. Follow Heineken on Instagram: @Heineken_UK Follow Heineken on Twitter: @Heineken_UK #12thWoman #PassionKnowsNoGender #Heineken