Bugatti Chiron with CEO of the Americas Maurizio Parlato at Braman Motors Miami

Bugatti Chiron with CEO of the Americas Maurizio Parlato at Braman Motors Miami. The new Bugatti is called Chiron, named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the new super sports car from Molsheim in France took place at the 86th Geneva Motor Show in 2016.