Platinum Pearl Blonde Hair Color Formula and Step-By Step HD

Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look. Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/