Mind tricks & 7 Secrets of Behavioural Economics for UX Designer HD

Users are complex creatures, surprising, irrational, but to the Jedi among you, predictably so. This session will introduce you to the incredible field of behavioural economics, and how it is profoundly impacting our understanding of what motivates people. You can sell more products, be more successful dating, understand how to make resolutions stick, wow clients with your incredible insights, and understand how interfaces need to be reimagined for motivation. Of course, if you turn to the dark side like Frank Underwood, you can wield a powerful weapon of influence and possibly even become the next Prime Minister. I couldn’t possibly comment. Lanny Geffen Director of User Experience and Strategy, OneMethod https://twitter.com/lgeffen Check out all our events http://fitc.ca https://twitter.com/fitc