How to Use Color in UI Design (UI Principles Series) HD

This video is the third part of the UI Principles Series. In this video I discuss: color, color theory, elements of color which include hue, chroma, value, saturation, tones, tints and shades. Additionally, I cover color psychology, golden ratio, color rules in UI, color schemes, and color palettes. We go through 3 exercises and some additional resources which you can see below. Design File: Make sure to copy and paste elements into a new file https://www.figma.com/file/z4k12ScGrgqp4u6bft18Hu/UI-Principles-Color-Exercises?node-id=0%3A1 Additional Resources: * Color Theory for Designers Series - Smashing Magazine - https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/ * The Fundamentals of Understanding Color Theory - 99designs - https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/ * The Golden Ratio and how to use it in graphic design - 99 designs - https://99designs.com/blog/tips/the-golden-ratio/#:~