Ba-a-alykovi sausages by Baschinsky ™ HD

Looking back on the flattering public feedback to the previous song-oriented campaigns made for Baschinsky ™, we decided to go further and make it easier for everyone to sing along. That’s how the karaoke hit named “Ba-a-alykovi” was born. From the very beginning it was designed to turn a regular commercial break into the celebration of music and sausage. Another reason for choosing a format like this is the simple truth: if people sing along to your brand song the brand is bound to succeed. Having used the old karaoke DVD as a source of visual inspiration, the only thing we had to do is to add a sausage – a delicious brand new “Balykovi” sausage. Banda Agency Art Director: Mariia Dmitrova Copywriter: Anastasiia Burganova Account Manager: Zhenia Dvoretska Electric Sheep Film Director: Liosha Say DOP: Evgeniy Gubrenko Executive producer: Andrei Copots Producer: Olya Danyukova Production: Electric Sheep Film