Reggie Fils-Aimé | Disrupting the Game: From the Bronx to the Top of Nintendo | Talks at Google HD

Reggie Fils-Aimé discusses his book "Disrupting the Game: From the Bronx to the Top of Nintendo", where he shares his story of grit and determination for the first time: from his humble beginnings in the Bronx as the son of Haitian immigrants, to the top of Nintendo as one of the most powerful names in the gaming industry. In "Disrupting the Game", Reggie shares how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, overcome negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams. His story is the ultimate game plan for anyone looking to beat the odds and achieve success. Reggie Fils-Aimé is an award-winning innovator who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. He joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He was inducted into the International Video Game Hall of Fame in October 2019 and received the annual Legend Award from the New York Videogame Critics Circle in January 2020. Before joining Nintendo, Fils-Aimé was Senior Vice President of Marketing at VH1. During his tenure at VH1, he engineered the channel’s redirection to young viewers that resulted in an overall 30 percent ratings growth. Fils-Aimé graduated with distinction from Cornell’s Dyson Undergraduate Business School in 1983, which launched a 35+ year career as an operating executive spanning the consumer-packaged goods, restaurant, beverage, and media/entertainment industries. Since retiring, he has focused his energy on developing the next generation of business leaders. In August 2019, he was named the inaugural Cornell University’s Dyson Leader in Residence. He also founded Brentwood Growth Partners to help emerging companies scale and enable leaders to create world-class cultures. Get the book here: https://goo.gle/3vlf952. Moderated by Lindiwe Davis.