App installs are like potatoes, they do nothing | Mobile Marketing #9 | #MoComoments HD

Subscribe now & get weekly mobile inspiration: https://www.youtube.com/c/mocomoments?sub_confirmation=1 As an user of a mobile phone you get a lot of information on your phone daily. We as (mobile) marketers are fighting for the attention of those users. We have to keep in mind that it’s not only about the numbers of app downloads but how you keep your app downloaders stay active. We’ve invited Joanna Picq, who is head of international business development at Jampp, a mobile Ad Tech / app marketing Company. Like everything in marketing Joanna told us that if your product or app isn’t good enough you’ll not find people who download your app. It’s about having the right product, the right message to the right audience. The numbers numbers in terms of conversions and it’s data can really help you to figure out who those users are and how you should talk to them. Getting engaged users should be your core tactic in your Marketing Strategy. Of course you can use channels such as Push Notifications, e-mailmarketing for conversions and SMS, but you don’t know how many messages they already received from other apps when you want to reach them. That’s why we trying to use advertsing at the right moment, when people are in front of their phone, we try to make them retent to the app. Learn more about Jampp: http://www.jampp.com/ Become a MoCo Member: Website: https://www.cmtelecom.com/mocomoments Twitter: https://twitter.com/mocomoments Facebook: https://www.facebook.com/MoComoments Instagram: https://www.instagram.com/mocomoments/